Internet advertising campain for small companies
”Advertising is a trade lever” - this slogan is as trite as true. Marketing is a necessity, but many smaller companies thinks that they can not afford it.
This is an erroneous belief. The cost of advertising is mainly determined by the medium, which is used for its prevalence. The entrepreneur usually thinks that he has two options: either television, radio and newspapers (expensive version), leaflets, advertising on cars and other such, mass, low quality actions (cheap version). From such classification, in turn, there are some conclusions - advertising must be very expensive, in order to be really effective. It’s a dead end in thinking about promoting your business
Although the Internet stopped being technological and cultural novelty, there are still many people who do not realize the potential that lies therein. As for advertising, the power of network lies in the fact that the marketing message can be very precisely personalized and be addressed to a defined target group. This is not television or radio advertising, which admittedly goes to few percent of the customers interested in a product, but we pay for having an overwhelming majority of people hear it, who are not our potential clients. On the Internet, it is possible to accurately address a message
Marketing experts emphasize how important for an effective campaign is to define the so-called. target. Promotion in the network enables us to adjust the distribution channels of communication to the selected target group. We can post the ad only on specific sites, and thus minimize the costs of issuing the message to people who are not interested. This allows an effective campaign with just a few thousand. The key to success is a proper strategy, using the potential of this medium.